Many of the individuals we have met have mentioned that they share their personal story in the hope of changing behaviors. We know personal stories are a critical element in changing behaviors and organizations have shared personal stories for decades. MADD and many other nonprofits use personal stories as a vehicle for change. But when it comes to crafting your story, it can be challenging.
We recently had the pleasure of meeting John Capecci and Timothy Cage – authors of the book Living Proof: Telling Your Story to Make a Difference.They believe in the power of personal stories so much they are donating a portion of their April sales to FocusDriven
If you are an advocate who wants to engage in a meaningful way with a story that will move listeners, we encourage you to read Living Proof. There really isn’t a book like it on the market in that it’s a veritable ‘how to’ on the subject of how advocates can use their personal stories to move others into action and inspire change.
The authors did a great job explaining why stories work. They help readers choose what to tell when they are speaking, explain how to focus on goals and the audience, and they walk readers through how to develop key messages. There is a lot more good, practical advice for advocates as well as worksheets for readers to work through the different sections.
We’ve been looking for a resource to help our families/members feel empowered and better equipped to create change with their experience, and we think that we’ve found it with this book. If you are unsure about whether you want to share your personal story or where to begin, read Living Proof and the path may become clearer for you.